Journal 8

Almost everything that we consume on a daily basis is covered in a package. Even if it is fresh fruit and not necessary wrapped in a package, it usually still has some type of sticker on it to distinguish a brand. My breakfast consisted of Jimmy Dean turkey sausage patties. The box was bright red with green lettering. I wasn’t really attracted to the package itself but not many sausage products are made with turkey. My orange juice was in a big bright clear bottle, with a giant orange on the label. These items weren’t chosen because of the way the labels look but because that was what I wanted to eat. If you think about how food and consumer products are labeled, mostly they are targeted towards specific groups of people, or the labels may emphasize words that would catch the attention on their target consumer. “Low fat”, “no sugar”; these may attract people who are dieting. Cookie packages and cereal boxes are colorful with characters that are relatable to children and then the children want those products. If they beg their parents enough, they just might get what they want! It is not just food label and packaging either. On most occasions, whether it is toys, or bath products. Children’s products tend to be extremely bright and eye catching with cartoon characters or characters that they have seen on the television before. Adult products may show really shiny, desirable hair on shampoo bottles.  These types of marketing strategies target specific people. It is no coincidence that all of the makeup products in a cosmetic store have gorgeous flawless women representing them, or that all of the commercials on TV about toys have kids playing with them. If the products are not relatable to the consumer, then chances are it will not sell very well.

WD 306